Posts By: Mark Pecota

Design Without Data Is Just Decoration

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Let’s start this article with a beautifully crafted 140 character statement. This tweet is designer ammunition. It’s exactly what you want to say to a client who has little to no content, but still insists on you creating their website. It’s a tweet that still holds truth, but it doesn’t go far enough. The days… Read more »

Are You Making This A/B Testing Mistake?

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All too often we see this scenario from businesses: The business runs an A/B test, they see a lift in conversions, and then are quickly let down when their “winning” variation doesn’t bring them more revenue. The majority of the time, this occurs because businesses test button clicks or some other meaningless element on the… Read more »